The Transit Initiative Foundation (TIF) is a conceptual non-profit organization that advocates for the widespread accessibility and expansion of public transit. TIF accomplishes this through advocating for more transit funding, incentivizing transit ridership, and research and education to improve transit users’ experiences. For this project, I developed the complete brand identity, with the visual system coming through most prominently in the brochure design. The logo incorporates lines and circular forms inspired by the routes and stops found on transit maps, creating a visual language that feels structured, navigational, and connected. This map-inspired aesthetic is reinforced through the use of varying green tones. Throughout the brochure, these graphic motifs are carried forward not only as stylistic elements but also as functional design tools. The lines and directional forms help guide the viewer’s eye through the layout, creating a clear visual flow.
BROCHURE
WEBSITE
