Thomas House Family Empowerment Center is a nonprofit organization dedicated to supporting families with children who are experiencing homelessness. Through transitional shelter, prevention programs, and individualized support, the center empowers families to achieve long-term stability and independence. In celebration of its 40th anniversary, the organization sought a rebrand to modernize its visual identity and better connect with a younger audience. Working within a team of 20 designers on an accelerated 24-hour timeline, we delivered a comprehensive rebrand that included a new logo and an extensive suite of promotional materials. This work spanned print and web assets, social media content, motion design, and merchandising and apparel. My specific role was to design a brand guide that detailed the logo’s proper usage, as well as all the necessary elements and guidelines for the organization to acheive a cohesive visual identity.
DESIGN TEAM
Mia Cherry, Yesina Dorado, John Silvestre, Ashley Kim, Alex Brito, Erika Alvarado, Alven Gao, Melissa Guerra, Bethany Chang, Erick Tapia, Kassandra Romero, Makayla Therien, Maria Ramirez Villa, Michelle Lin, Amy Warthen, Ethan Buhain, Casey Villalon, Amaiyah Cortez, Isabelle Woo, Pearl Chan, and Jude Mui
Mia Cherry, Yesina Dorado, John Silvestre, Ashley Kim, Alex Brito, Erika Alvarado, Alven Gao, Melissa Guerra, Bethany Chang, Erick Tapia, Kassandra Romero, Makayla Therien, Maria Ramirez Villa, Michelle Lin, Amy Warthen, Ethan Buhain, Casey Villalon, Amaiyah Cortez, Isabelle Woo, Pearl Chan, and Jude Mui
